Services
Focus Avenue provides the following services:- Strategic & Brand Planning
- Media Planning & Buying
- Focus Groups & Research
- Advertising & Direct Mail
- Graphic Design & Copywriting
- Logo & Company Identity Materials
- Brochures & Sales Materials
- Web Site Design & Production
- Web Site Hosting
- Internet Maximization
- E-Commerce & Software Development
- Email & Database Marketing
- Search Engine Optimization
- Online Social Networking
- Trade Show Exhibits
- Promotion Programs & Products
Web Sites : Good web sites are easy to read, easy to navigate and a place that encourages visitors to return. Focus Avenue web sites are developed using award-winning graphic design, compelling & impactful copywriting, and technology solutions to provide the functionality that is needed (e.g. newsletter sign-up list, shopping cart for e-commerce, etc.). Typical projects include a kick-off meeting to discuss needs and preferences. That input is used to develop a site map and an initial look-and-feel. Once approved, copy, images and photography (if needed) are developed. The site is then produced in conjunction with whatever technology requirements exist.
Focus Avenue has secure web hosting services at costs below industry standards. Packages can include email and shopping cart (E-Commerce) integration.
Focus Avenue also provides search engine optimization and social networking services. For a small monthly fee, we will make sure your business appears in the top search engines. Focus Avenue can also maintain a presence for your company on Facebook, MySpace and Twitter to match your company web site.
Brochures / Sales Materials : In marketing, consistency is the name of the game. Your brochures, direct mail pieces and other sales materials need to match your web site. Focus Avenue specializes in developing integrated solutions so that your online and offline efforts work together.
Corporate Identity : Your logo screams volumes about you. The typeface in your name sets the tone for what your company represents. The layout of your letterhead and business card is often the first thing your customers ever see. Nothing is more important that a corporate identity system that properly reflects the image of your company. Focus Avenue will create award winning identity packages for you montoring design and production complete through the printing process.
Marketing Program Design & Implementation : Having a great identity, web site and brochures is not enough. You need to tell people about your business. From email blasts to search engine marketing to traditional direct marketing programs, Focus Avenue can design and implement a program that is measurable and gets results. Services include traditional mail, email campaigns and anything from press releases to trade show boooth creation.
Technology/Software Development : A good looking web site is no longer enough. Focus Avenue has the right mix of talented programmers to analyze, recommend and implement the following services: Web Site Design & Implementation, Technology Assessment, Systems Architecture, Hosting Solutions, E-Commerce Solutions, Security, Custom Technology Solutions
Venture Capital : When it's time to raise capital, Focus Avenue can help identify the best sources of capital. Our network of angels, private equity and institutional capital sources allows us to offer the following services to our clients: Business Plan Development & Presentation, Valuations, Strategic Partner Selection, Preparation & Introductions to Capital Sources.